our story



the EMPAWR story

at EMPAWR, we believe that every dog is special, with a personality as unique as their paw print. from the adorable dachshund to the poised poodle, to the graceful yet goofy golden retriever, each pup has a personality that deserves to shine through.

because they’re not just another dog – they’re individuals with quirks, preferences, and a whole lot of love to give!

our story began with a simple observation, noticing how the world of pet accessories lacked options with personality our fur-baes deserve! with a passion for pups and a love for expression through style, we set out to change that narrative.

from custom pet tags that speak to your pup's identity, style, emotions, and more – to stylish bandanas and complete walk-kits – our trendy pet products are bound to turn heads at every corner of your city walks. that’s right! gone are the days of bland, boring accessories. at EMPAWR, we’re all about expression, uniqueness, love, and companionship.

we’re committed to creating a community of next-generation pawrents, whose dogs are more than just our best friends – they’re the family we get to choose. so consider this your official invitation to take a look through our collections of trendy pet products and custom pet tags until you find something that not only suits their personality and supports their self-expression, but makes you stand out in style too!
design with love and knowledge.
born in Toronto in 2021 and founded by two best friends who met in the fashion capital of New York City, EMPAWR is an independent dog brand dedicated to creating quality and playful dog clothes and accessories that express dog personality.

follow comfortable fashion.
we believe that choosing dog accessories is about your dog's personality and you. with fashion, quality is often at stake. we’re driven to change that. our journey started with a manufacturer that produces children’s clothing for European brands, where we worked together on developing the best textile technique that is comfortable and fashionable for fur children.

look, listen and act.
we followed our hearts to create expressive, personality-inspired products for our dogs and yours. listening to our community is the key to making this happen.

creating a community.
as we continue to improve and evolve, we are grateful for our established community of dog parents for inspiration and feedback to create products they love.

join the #EMPAWRbae movement. follow us on instagram at @empawr.official.

with love,
emTeam x
let's empawr dog's personality

we're committed to

  • empower 🐕 dogs

    to show dog's personality

  • empower 🙌 dog owners

    to high-quality, playful fashion and essentials

  • empower 💞 community

    to design products the way you love

  • empower 🌈 fashion

    to be timeless, comfortable, and stylish