our story

✨empawr dog's personality.

hi, welcome to EMPAWR! 

at EMPAWR, we believe that dog's personality should be celebrated. that's why our mission is to empower and inspire the next generation dog owners to celebrate dog personality, with playful, quality products.

design with love and knowledge. 

born in Toronto in 2021 and founded by two best friends who met in the fashion capital of New York City, EMPAWR is an independent dog brand dedicated to creating quality and playful dog clothes and accessories that express dog personality.

follow comfortable fashion. 

we believe that choosing dog accessories is about your dog's personality and you. with fashion, quality is often at stake. we’re driven to change that. our journey started with a manufacturer that produces children’s clothing for European brands, where we worked together on developing the best textile technique that is comfortable and fashionable for fur children.

look, listen and act. 

we followed our hearts to create expressive, personality-inspired products for our dogs and yours. listening to our community is the key to making this happen.

creating a community. 

as we continue to improve and evolve, we are grateful for our established community of dog parents for inspiration and feedback to create products they love.

join the #EMPAWRbae movement. follow us on Instagram at @empawr.official and on facebook.

with love,
emTeam x


we're committed to

  • empowering 🐕 dogs

    to express their individuality and personality

  • empowering 🙌 pawrents

    to choose quality, playful products

  • empowering 💞 community

    to design products the way you love

  • empowering 🌈 fashion

    to be timeless, comfortable, and stylish