THE HEARTS BEHIND EMPAWR.

The hearts behind EMPAWR are two best friends, lifelong dog and cat moms, and proud UofTer & NYUers.

The EMPAWR story began in the hustle of New York—then came the lockdowns and our move back to Toronto. Through it all, our pets became so much more than companions. They were comfort, love, and emotional support through every high, low, and sweatpants-and-Netflix marathon.

And as true dog moms, we had a moment: they deserved better.

Our furbaes are our best friends. Their everyday essentials shouldn't feel subpar—they deserve to feel elevated, too. That's exactly what we set out to create.

They make our lives better. We wanted to make theirs more empowered, too.

THEN CAME THE TAGS

That’s when dog tags entered the picture. And that’s where we got a little obsessive.

Aluminum? It scratches and bends. Stainless steel? Heavy, dull, and limited when it comes to vibrant color. Enamel? Prone to wear and rust.

We refused to settle.

We spent months testing, rejecting, and perfecting until we landed on the answer: jewelry-grade metal. The kind used in high-end fashion, reimagined for pets.

Strong. Vibrant. Polished. Made to look as good as the personality wearing it.

Paired with a polished ring and deep engraving, it was finally exactly what we had been looking for.

WHAT EMPAWR MEANS

EMPAWR = EM (them) + PAWR (power 🐾).

Love dogs. Empower community. Celebrate personality.

Our love for dogs won't stop, and neither will our journey. We're always searching for better products, better experiences, and a better everyday life for our best friends—our furbaes.

Thank you for joining a movement of pups empowered to be safe, stylish, and completely themselves.

With one ultimate goal:

EMPAWR dogs,
for a better and happier life.

With love & obsession,
The Founders of EMPAWR x